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round political button, white background with black text and image, punctuated with red slash mark. "BOYCOTT" "Non-Union" "Coors". Strike was successful in forcing Coors to hire and train people of color for the first time. Commemorates the Coors company establishing an agreement to hire more people of color and training them, an early development of affirmative action. This is the first such agreement struck between workers and a private company, which is owned by a family with a reputation of staunch conservatism.

2008.016.001.007